At Design Nugget we use social media to reach, engage and serve our customer base and even new people! When you’re busy killing it on social media, it may be easy to ask yourself, “Do I even need a website?” I mean you’re already running your business without one.
The answer is YES! You absolutely need a website if you want to grow a legit business.
Social media is a powerful and strategic tool for your business but united with a website, your business will do even better and grow faster than it would without one.
We at Design Nugget have compiled 9 reasons why your small business will benefit from a website. If you agree with these reasons you may be ready to get a website.
With tools like Facebook and Instagram, anybody can post online that they are selling consultations, photoshoots and even products; however, having a decisive and clean website for your genuine business will distinguish you from the hobbyists.
If you’re looking to build relations with your Social Media following, then a website is a good platform to build that trust. Some people may not trust you as a seller. While the more sceptic users explore your site, you can showcase your best testimonials and reviews.
How powerful could this be? The answer is extremely! 91% of young adults trust online reviews just as much as word of mouth recommendations and 93% of online shoppers stated that online reviews motivated their purchase choices.
Your pricing is an indirect statement about your business’s value. When people think of cheap, they think of bad quality. But when something costs a little more they assume the quality is better.
Like I mentioned in the previous point. The authority that you’ve built from looking credible can translate to your prices you can now charge more moola because people will take you more seriously (talk about getting rich right?).
Your businesses current size may make you happy right now, but every business experiences customer turnover. To continuously grow and succeed, you need to attract new customers. One of the most powerful ways to be found is by search engines. A professional website allows new potential customers to find you quickly and easily. You can optimise your website for search engines like Google, Pinterest, Yahoo, you name it. Being easy to find equals more business.
A healthy and optimised website will help your business rank higher for search terms that your target customer will be looking for. Don’t be intimidated by SEO (search engine optimisation) there are countless free, easy to use SEO tools out there. Some website builders, such as Showit make SEO a breeze with integrations and add-ons to fit your brand.
On your website, you can show potential customers exactly what they’ll get if they work with you. It’s easy to miss social media post, even if you love to follow someone. When you’ve established your services on your website, customers can pop on over to your slice of the internet to get a clear view of what you do.
Wow them by displaying high-quality photography, special offers and things only you can do for them. You can use your web-design, to guide people through a journey of what it feels like to work with you. You could even emphasis your physical location. This works wonders if your brand is tied to the “feel” of your location or if you only serve a local customer, like the Canadian restaurant Stormcrow Manor.
All this information is at your users’ fingertips, without them having to search and scroll for DAYS!
Your website, when written and designed strategically, can attract your ideal client and repel the kinds of people you don’t want to work with. Different people respond and like different things. For example, if you mainly target female entrepreneurs, they would really like the look and feel of handwritten fonts and lighter colours.
Additionally, premium brands can have a high-end website, so people know what to expect from the product. Say goodbye to cranky clients, time-wasters and hello to the people you really want to work with.
So, what’s a call to action? It’s an expression/phrase/sentence that tells your customer exactly what to do and how to do it.
The two main reasons you need a call to action is to get them engaged and get in contact with them. Those active people are potential customers.
Add something extra to get your customers motivated. Incentives like discounts, competition entry and/or free guides are all good examples. Just think about what your customer will need.
By now I’m sure you can see the benefits of having a website. The next question you should ask yourself is “Can I afford not to have one right now?”
Like I mentioned in reason 4, a website is great when it comes to expressing your brands style. You can really emphasis how you help your local community, or conversely, show how global your brand can be.
A quick way to be found locally is by having the correct domain extension (See point 1 for domain explanation) This helps search engines easily find out where you are based. You can even link your website to a physical location so for example, when someone googles “photographers near me” your website if optimised has a strong chance of being recommended
You don’t need to be a tech wizard to get a website. In fact, you don’t even need to know coding languages. Heck if you use Design Nugget then you don’t even need to have any design skills.
There are many website builders out there that cater to different businesses needs. We love using Showit as it is optimised for gallery heavy websites, fully customisable and easy to use. The process is quick and painless for you. If you’re really interested, we shared The Least Intimidating Way To Start Your Online Business
More than 4.66 billion people use the internet in 2021. That’s over half the world’s population, and the numbers are just growing.
Without a website, your business is hidden from those people shopping online. As we progress into a digital world, it becomes more and more important to be online and active.
Another reason, as I pointed out in section 6 is customer engagement. Aside from having customers engage with you directly, you can also capture their contact information on your website, so you don’t lose touch.
This should all be viewed as a long-term investment. It can be very cost-effective as there are usually only once-off purchase fees. If you look at it practically
A website may cost $299
You use it for at least a year
That comes to $299/365= $0.81 per day to maintain
Eventually, the comparatively low investment of getting a business website will pay for itself and then some, by driving new customers to you. If you play it right, it is a legitimate business expense and a tax write off.
If you have a strategic focus on your business, then the answer is YES. To continue growing and thriving in the long term a website is one of the best investments any business can make in its future.